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Below, I have outlined different promotional and follow-up spec emails, Instagram posts and carousels, TikTok, and X advertisements for a new product for the beauty brand, Glossier.

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Brand: Glossier

Channel: Promotional email (product launch)

Goal: Drive excitement and first-week purchases while reinforcing brand voice

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​Subject: Meet the newest thing on your shelf ✨

Hi you,

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Say hello to Glossier Skin Tint+ — a little more coverage, the same skin-first feel.

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We took everything you love about Skin Tint and turned the dial just enough. The result? A lightweight tint that smooths, evens, and lets your real skin do the talking. No mask. No overthinking. Just you, on a really good skin day.

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Why you’ll love it:​

• Buildable, breathable coverage

• A soft, natural finish (never cakey)

• Designed to wear all day — and feel like nothing at all

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Whether you’re heading out the door or staying in, Skin Tint+ slips into your routine like it’s always been there.

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Ready to meet your new everyday favorite?

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Shop Skin Tint+ →

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With love,
Glossier 💕

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​_________________________________________________________

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Channel: CRM / lifecycle follow-up email

Goal: Nudge consideration → conversion using routine, reassurance, and benefit reinforcement

Trigger: Opened or clicked launch email, no purchase

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Subject: Your everyday skin, just a little extra

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Hi you,

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Still thinking about Skin Tint+? We get it.

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Skin Tint+ was made for real routines—not perfect ones. It’s the step you reach for when you want a little more evenness, a little more confidence, and still want your skin to look like your skin.

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Here’s how it fits in:​

• Apply with fingers (no tools required)

• Build where you want it, keep it sheer where you don’t

• Wear it all day without thinking twice​

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No heaviness. No settling. Just a natural finish that moves with you.

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If you’ve been looking for that “barely there, but better” feeling, this might be it.

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Find your shade →

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With love,
Glossier 💕

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_________________________________________________________

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Channel: Social Media (Instagram, TikTok, X)

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1️⃣ Instagram Feed Post (Launch)

Caption: Your skin—just a little extra.

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Meet Skin Tint+: lightweight, buildable coverage that evens things out without covering you up. Same skin-first feel. Just turned up slightly.

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No overthinking. No heavy finish. Just a really good skin day.

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✨ Tap to find your shade

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2️⃣ Instagram Carousel (Product Education)

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Slide 1:
Skin Tint+, explained.

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Slide 2:
Buildable coverage that still looks like skin.

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Slide 3:
Apply with fingers. Build where you want it.

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Slide 4:
All-day wear. Zero heaviness.

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Slide 5:
Your routine, just a little better.

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Caption (shared across slides):
Skin Tint+, designed for real routines—not perfect ones.

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​Tap through, then tap to shop ✨

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3️⃣ Instagram Story Set (3 frames)

Frame 1:
Your skin, but better.

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Frame 2:
Skin Tint+
lightweight, buildable, breathable.

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Frame 3:
Meet your everyday tint.
→ Shop Skin Tint+

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4️⃣ TikTok Caption (Routine-Focused)

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POV: You want a little more coverage but still want your skin to look like your skin.

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Skin Tint+ is that step.

Build it. Blend it. Forget you’re wearing it.

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#Glossier #SkinTintPlus #EverydaySkin

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5️⃣ X (Twitter) Short Copy Options

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• Your skin, just a little extra ✨

• Barely there. But better.

• Skin Tint+, for days when you want more—but not too much.

• Proof that lightweight coverage can still do the work.

My thesis addresses the way we teach structure in the composition classroom. In particular, it looks at the history of the five-paragraph essay and, using a stasis analysis, discovers that scholars have been talking past each other at the level of definition—for years. Ultimately, I propose the development of a new organizational model—the Introduction-Body-Conclusion (IBC) model—by which student can improve their understanding of structure across genres

I was the primary editor for this text.  I cut, rewrote, and rearranged more than half of Kurt's original text to make it the lively, informative, and interesting read you'll find on bookshelves today. 

I was the primary editor for Kurt's book and helped him bring his stories about "finding soul" in Africa to life.

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I edited Dr. Ashkan Attaran's article on the effects of the coronavirus. English is Dr. Attaran's second language.

I proofread and provided copy suggestions for Dr. Jonathan Geach on his medium.com article about reopening the United States after the pandemic.

Article for the Mountain Democrat.

Article for the Mountain Democrat.

Article for the Mountain Democrat.

Article for the Mountain Democrat.

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2015 article for the Sonoma-Index Tribune.

2015 article for the Healdsburg Tribune.